Digital Marketing Specialist

Vacancy:-

*Digital Marketing Specialist* –

Travel REDISCOVER JOURNEYS Pvt Ltd, a leading inbound tour operator in Sri Lanka since 2009, is seeking a dynamic Digital Marketing Specialist.

This role requires diverse skills to navigate industry challenges and drive engagement, increase bookings, and enhance customer experiences.

*Key Responsibilities*:-

1. Digital Marketing:- SEO and SEM: Enhance search engine visibility.- PPC Advertising: Manage and optimize Google Ads campaigns.- Social Media Marketing: Utilize platforms and advertising tools effectively.- Content Marketing: Create and manage engaging content.

2. Analytical:- Data Analysis: Utilize data for informed decisions.- KPI Monitoring: website Traffic, user engagement, conversion metrics, revenue metrics, traffic sources, SEO performance, user experience, Net Promoter Score (NPS), customer satisfaction & marketing performance. – A/B Testing: Optimize strategies through testing.

3. Technical:- Web Development: Excellent knowledge of HTML, CSS, JavaScript, Bootstrap, Drupal, Joomla, and WordPress.- SEO Tools: Expertise with Google Search Console, Ahrefs, Moz, and SEMrush.- Graphic Design: Proficiency in Adobe Photoshop, Illustrator, and After Effects, Affinity Designer, Webflow or Framer.

4. Industry Knowledge:- OTA Management: Manage listings, rates, and availability on OTAs.- Channel Management: Synchronize rates and inventory.- PMS Systems: Integrate and manage bookings.

5. CRM:- CRM Tools: Manage and analyze customer interactions.- Email Marketing: Expertise in platforms like Mailchimp or HubSpot.

6. Communication:- Communication: Craft compelling messages and coordinate with teams.- Customer Service: Provide exceptional service.

7. Adaptability:- Continuous Learning: Stay updated with industry trends.- Problem-Solving: Address challenges and improve performance.

8. Project Management:- Time Management: Handle multiple projects and meet deadlines.- Collaboration: Work with cross-functional teams.

*Requirements*:-

Bachelor’s Degree or Diploma in related field.- Proven digital marketing experience.- Strong design sense and attention to detail.-

Proficiency in SEO, SEM, social media advertising, and email marketing.- Analytical and problem-solving skills.- Ability to learn and adapt quickly.

Join us in creating extraordinary travel experiences for our clients!

Enjoy a rewarding career with a six-figure salary and bi-annual bonuses that recognize your hard work.

Indulge in weekly free dine-outs and monthly free party-outs, adding a touch of excitement to your routine. We are committed to your growth, offering numerous career development opportunities.

Plus, you’ll benefit from travel perks and a company-provided mobile phone. To top it all off, performance-based incentives ensure your efforts never go unnoticed.

Join us and experience a workplace that truly values and celebrates you!*Apply Now*: info@rediscoversrilanka.com

Sri Lanka IT job vacancy 2024